Strength of concept is fundamental to great design

Medland Engineering maintains a consistent methodological process for understanding a brief and building a strong concept that can drive all design. We are actively engaged in instilling that methodology in each individual’s practice, whether they are Project Engineers, Design Engineers, CAD or Administrative Staff. Everybody has a part to play in operationalising our methodology.

On that basis we engage in regular extra curricular activities in which the whole team participates. These activities are designed to build expertise with our methodology, and identify and nurture talent. Designing a model house for a celebrity using paper, or a clay house for a blind person are examples of the challenges that we set. Our team take on the challenge articulate with words, sketches, or models how they have interpreted the brief and built the concept. The results are always surprising.